Seasoned creative with extensive experience in art direction and branding, proficient in various design tools. As an empathetic leader, I’ve fostered innovative teams and developed strategic content for top brands like Amazon, lululemon, Capital One, Diageo, and Snap. Passionate about driving impactful creative strategies and staying ahead of industry trends.
Roles: Creative Direction, Social, Art Direction, Graphic Design & Animation
One of the key campaigns I worked on was the Listen In Campaign, a distinctive initiative that aimed to create a bridge between Capital One and local musicians. Hosted at Capital One cafes, this campaign was a tangible representation of Capital One's #BankReimagined initiative. It emphasized the importance of listening, a fundamental component of #BankingReimagined, as Capital One strives to design a superior banking experience centered around the customer's unique needs. This initiative saw widespread participation across the nation, with individuals from California to New York City joining in.
Throughout the years, I also contributed to the New Year New You Campaign. This recurring initiative was another testament to Capital One's commitment to their customers' personal growth and financial well-being.
In addition, I had the opportunity to work on the Secret Identity Campaign. This innovative campaign was designed to help individuals uncover their Financial Superpower, making discussions about money more enjoyable and accessible. It was a fun and engaging way to motivate people to understand their financial habits better.
