Hey,
If you’ve made it this far, we’re meant to create something together.
I’m a creative who believes brand building starts with a strong point of view brought to life across digital and physical experiences.
I grew up in Beijing, now call LA home, and have spent the past decade leading creative for brands like Amazon, Apple, Snap, Capital One, Diageo, Leaps by Bayer, adidas, lululemon, and smart Automobile. I love connecting strategy to craft, ideas to execution, and people to brands.
My heart is drawn to color, emotion, and storytelling.
My brain runs on frameworks, clarity, and data.
Led by intuition, exploring form, feeling, and cultural energy to create work that connects on a human level.
Inspired by culture, tech, and design, this side thrives on imagination and narrative flow.
Where ideas connect with people, perform with purpose, and reflect a clear point of view.
Decodes meaning, map behavior, and apply frameworks like D.R.I.V.E., S.I.M., F.I.T.D., D.I.C.E., and T.L.E. to turn signals
into strategy.
This side brings structure and clarity, ensuring creativity performs as well as it inspires.
Experience
Optimist Inc. | Associate Creative Director | 09/2022 - Present
1000heads | Associate Creative Director | 10/2021 - 09/2022
Taylor Strategy | Senior Art Director | 03/2020 - 10/2021
Berlin Cameron, Part of WPP | Art Director | 07/2017 - 03/2020
Freelance | Creative Consultant | 06/2017 - Present
Baker Street Advertising | Art Director | 01/2017 - 07/2017
GROUPE FLO | Design Manager | 11/2013 - 07/2014
i-Zone Apple Premium Reseller | Marketer | 12/2011 - 11/2013
Skills
Creative Leadership
Expert in leading creative projects from concept to completion, focusing on brand design and storytelling.
Strategic Development
Skilled in developing
insights-based content and translating complex client needs into creative strategies.
Team Management
Skilled in mentoring diverse creative teams, fostering an inclusive environment.
Cross-functional Collaboration
Experienced in collaborating with inter-agency teams to create strategic, results-driven content.
Client Relationships
Proficient in building strong client relationships and presenting creative visions.
Industry Knowledge
Proficient in the latest platforms and creative tools, including Photoshop, Illustrator, InDesign, After Effects, and Premiere.
Adaptability and Innovation
Flexible, innovative thinker with
a passion for design
and marketing.
Effective Communicator
Articulate in conveying creative visions and strategies to clients and teams, ensuring clarity and alignment.
In Good Company
Activision
adidas
Amazon
Aperol
Apple
Atlantic Records
Capital One
Cantu Beauty
Chagee
Charlamagne Tha God
Chromat
Diageo
Dr Teals
Gravitas
Leaps by Bayer
Loud Speakers Network
lululemon
NorCal Honda
Primary Wave Music
Secret Deodorant
SF Giants
smart Europe GmbH
Snap Inc.
The Phluid Project
U.N. Girl Up Foundation
WeightWatchers
Wild Turkey
Recognition
American Advertising Awards
The One Club
Hermes Creative Awards
Telly Awards
Young Glory Worldwide