Hey,
If you’ve made it this far, we’re meant to create something together.
I’m a creative who believes brand building starts with a strong point of view brought to life across digital and physical experiences.
I grew up in Beijing, now call LA home, and have spent the past decade leading creative for brands like Amazon, Apple, Snap, Capital One, Diageo, Leaps by Bayer, adidas, lululemon, and smart Automobile. I love connecting strategy to craft, ideas to execution, and people to brands.
My heart is drawn to color, emotion, and storytelling.
My brain runs on frameworks, clarity, and data.
Led by intuition, exploring form, feeling, and cultural energy to create work that connects on a human level.
Inspired by culture, tech, and design, this side thrives on imagination and narrative flow.
Where ideas connect with people, perform with purpose, and reflect a clear point of view.
Decodes meaning, map behavior, and apply frameworks like D.R.I.V.E., S.I.M., F.I.T.D., D.I.C.E., and T.L.E. to turn signals
into strategy.
This side brings structure and clarity, ensuring creativity performs as well as it inspires.
Experience
Mirrored Media | Associate Creative Director | 06/2026 - Present
NVE Experience | Creative Lead (Contract) | 02/2026 - 06/2026
Dorothy Creative | Associate Creative Director (Freelance) | 12/2025 - 06/2026
Petlibro | Creative Director (Contract) | 10/2025 - 12/2025
Optimist Inc. | Associate Creative Director | 09/2022 - 12/2025
1000heads | Associate Creative Director | 10/2021 - 09/2022
Taylor Strategy | Senior Art Director | 03/2020 - 10/2021
Berlin Cameron, Part of WPP | Art Director | 07/2017 - 03/2020
Freelance | Creative Consultant | 06/2017 - Present
Baker Street Advertising | Art Director | 01/2017 - 07/2017
GROUPE FLO | Design Manager | 11/2013 - 07/2014
i-Zone Apple Premium Reseller | Marketing Specialist | 12/2011 - 11/2013
Skills
Experiential Creative Direction
Leading brand experiences from strategic concept through spatial storytelling, visual systems, and live execution.
Production-Aware Creativity
Bridging creative ambition with fabrication realities, print production, vendor workflows, budgets, and timelines.
Concept Development
Translating briefs, audience insights, and brand positioning into clear creative territories, campaign ideas, and experience narratives.
Team Leadership
Guiding designers, art directors, freelancers, and cross-functional partners with clear feedback, creative direction, and momentum.
Art Direction & Visual Systems
Proficient in building strong client relationships and presenting creative visions.
Client & Stakeholder Partnership
Presenting creative work with clarity, aligning teams around a vision, and evolving ideas through feedback.
Pitch & RFP Leadership
Shaping persuasive creative responses from early brainstorms and mood boards to polished client-facing presentations.
AI-Enhanced Creative Workflow
Using emerging AI tools to support concepting, visualization, prototyping, and faster creative iteration.
In Good Company
Activision
adidas
Amazon
Aperol
Apple
Atlantic Records
Capital One
Cantu Beauty
Chagee
Charlamagne Tha God
Chromat
Diageo
Dr Teals
Gravitas
Leaps by Bayer
Loud Speakers Network
lululemon
NorCal Honda
Primary Wave Music
Secret Deodorant
SF Giants
smart Europe GmbH
Snap Inc.
The Phluid Project
The Trade Desk
Twitch
U.N. Girl Up Foundation
Uber/Postmates
WeightWatchers
Wild Turkey
Recognition
American Advertising Awards
The One Club
Hermes Creative Awards
Telly Awards
Young Glory Worldwide