Apple Gaming Showcase
Post-WWDC (Apple World Wide Developer Conference), I led the creative and art direction for a 3-hour press and influencer gaming experience, overseeing layout, furnishing, graphic design, and guest experience ideation to showcase newly released and upcoming AAA games across Apple devices (iPhone, iPad, Mac). Hosted by Apple PM and PR, the event featured hands-on gameplay, 1:1 developer interviews, and technology insights. My focus was on creating an immersive space that aligned with Apple Gaming’s brand and positioned its ecosystem as a premier gaming platform.
| Client: | Apple |
| Agency: | Optimist |
| Role: | Creative Direction, Art Direction |
