Call of Duty Mobile x Gundam

To launch Call of Duty: Mobile Season 6 Gundams Arrive, a collaboration between CoDM and the iconic Gundam franchise, Activision asked us to create a seeding kit for streamers that brought together Gundam’s rich lore and layered worldbuilding with CoDM’s modern, fast-paced gameplay and accessible platform. Pulling from in-game architecture, Gundam model displays, and sci-fi industrial textures, we built a fully dimensionalized display box with a magnetic closure and detailed paneling inspired by both brands. Inside, the unboxing experience included a Gunpla starter kit, mission briefing, acrylic display pieces, and a full model kit designed to sit atop the box itself, transforming the kit into a collectible centerpiece. From the ground textures to the warning labels, every detail was pulled/inspired directly from game assets and mecha references to create something that felt embedded in the world, crafted for the community, and worthy of display.

  
    Client:
    Activision
  
    Agency:
    Optimist Inc.
  
    Role:
    Creative Direction, Art Direction, Graphic Design

The design

The content

The details

The final display

Photoshoot

The share

The side quest

Part of the ask was to create a step-by-step guide to help creators build the kit, display the model, and capture and share content.

To bring this to life, we used Google Gemini to generate AI images as a proof of concept. The visuals, styled in the Call of Duty: Mobile aesthetic with a first-person point of view, showed each stage of the process alongside clear written instructions.

Once approved, the AI-generated images served as references for the real photo shoot, guiding prop styling, camera angles, and retouching.