Seasoned creative with extensive experience in art direction and branding, proficient in various design tools. As an empathetic leader, I’ve fostered innovative teams and developed strategic content for top brands like Amazon, lululemon, Capital One, Diageo, and Snap. Passionate about driving impactful creative strategies and staying ahead of industry trends.
Roles: Creative Direction, Social
As the Senior Art Director, I played a key role in fostering a successful partnership between Dr Teal's and distinguished athletes Aaron Donald, Derrick Henry, and Lauren Hernandez. This alliance was designed to increase brand visibility and authentically validate the benefits of Dr Teal's recovery products. These athletes, renowned for their intense training regimens, provided credible testimonials on the products' effectiveness, which resonated with our target audience. This partnership dovetailed perfectly with Dr Teal's mission of promoting health and wellness, reinforcing the brand's position as a trusted choice for athletes and fitness enthusiasts.
Amidst the COVID-19 pandemic, my team and I displayed remarkable resilience and creativity by conducting four remote ZOOM photoshoot sessions. In just four days, we produced over 200 images for Dr. Teal’s, further emphasizing the brand narrative. This exercise reflected the flexibility and resourcefulness of our production team, demonstrating our capability to deliver high-quality content under challenging circumstances.
In the final phase, I joined forces with the social strategists and design team to effectively bring our campaign to life on various social platforms. We devised a robust dissemination strategy that maximized the reach of our content, and built assets that were both visually appealing and consistent with the campaign narrative.
This cross-functional endeavor not only enhanced Dr Teal's brand visibility but also reinforced its dedication to promoting physical and mental well-being. It was a testament to the power of teamwork and the critical role of art direction in shaping a compelling brand narrative.
