DR TEAL’S

Roles: Creative Direction, Social

As the Senior Art Director, I played a key role in fostering a successful partnership between Dr Teal's and distinguished athletes Aaron Donald, Derrick Henry, and Lauren Hernandez. This alliance was designed to increase brand visibility and authentically validate the benefits of Dr Teal's recovery products. These athletes, renowned for their intense training regimens, provided credible testimonials on the products' effectiveness, which resonated with our target audience. This partnership dovetailed perfectly with Dr Teal's mission of promoting health and wellness, reinforcing the brand's position as a trusted choice for athletes and fitness enthusiasts.

Dr Teal’s | Aaron Donald, football defensive tackle for the Los Angeles Rams

Dr Teal’s | Derrick Henry, football running back for the Tennessee Titans

Dr Teal’s | Lauren Hernandez, American artistic gymnast

Amidst the COVID-19 pandemic, my team and I displayed remarkable resilience and creativity by conducting four remote ZOOM photoshoot sessions. In just four days, we produced over 200 images for Dr. Teal’s, further emphasizing the brand narrative. This exercise reflected the flexibility and resourcefulness of our production team, demonstrating our capability to deliver high-quality content under challenging circumstances.

In the final phase, I joined forces with the social strategists and design team to effectively bring our campaign to life on various social platforms. We devised a robust dissemination strategy that maximized the reach of our content, and built assets that were both visually appealing and consistent with the campaign narrative.

This cross-functional endeavor not only enhanced Dr Teal's brand visibility but also reinforced its dedication to promoting physical and mental well-being. It was a testament to the power of teamwork and the critical role of art direction in shaping a compelling brand narrative.

Remote Product Photoshoots, 2021