#GetYourPinkOn with Smirnoff

To launch Smirnoff Pink Lemonade nationwide, we brought the brand’s playful spirit to life with a bold, three-city activation—centered around a massive 40-foot flamingo, created in collaboration with Unit 9. Rooted in the insight we called “Future Nostalgia,” the campaign tapped into the power of feel-good memories to inspire a more vibrant, inclusive future. The result? A head-turning experience as refreshing and unforgettable as the flavor itself.