NorCal Honda

The #AskAnyHondaDriver campaign by NorCal Honda is a long-running testimonial series featuring real drivers sharing their love for their Hondas. These user-driven stories—shared through web films and TV spots—have helped turn everyday customers into brand evangelists.

As Digital Art Director, I helped shape the campaign’s visual and narrative direction, collaborating with editors and copywriters to craft engaging content and stepping into video editing when needed to ensure consistency and impact.