IONNA North America

Seven of the world’s leading automakers—BMW Group, General Motors, Honda, Hyundai, Kia, Mercedes-Benz Group, and Stellantis NV—have come together to form IONNA, a cosmic, elemental force poised to reshape EV mobility in North America.

IONNA’s brand promise is rooted in the awe-inspiring spectacle of nature—a thrilling crack of lightning, the last seconds of a blazing sunset, the muscular flow of glowing lava, and a burst of comets streaking across the sky. These themes symbolize IONNA unleashing the planet’s power and unlocking the potential of clean energy.

The visual identity embodies this promise with luxurious metallic hues of green and bronze and a dynamic, reeded glass texture, conveying energy and sophistication.

Seven automakers converge as radiant stars, crafting an arrow that signals progress and illuminates innovative routes for consumers, representing the future of energy and sustainability.