Jaunt XR (Aquired by

Roles: Art Direction, Brand Strategy, Graphic Design

As an Art Director, my role in the rebranding project for Jaunt, an AR platform, was multifaceted and essential. The challenge was not merely to attract customers and display their technology, but to carve out a brand identity that content producers would be eager to partner with to enhance their content with unprecedented immersion levels.

Recognizing that a tagline or logo refresh would be insufficient, we realized Jaunt needed a brand platform that genuinely embodied their mission of delivering "Transformative Reality." Together with the team, I contributed to the creation of a new logo, tagline, and assets that captured the essence of Jaunt's innovative promise.

Additionally, I played a key role in formulating a strategy that would engage clients with the allure of a completely unique experience, thereby reinforcing the newly repositioned brand identity. This project underscores the art director's role in shaping a brand's visual narrative and strategic positioning to stimulate engagement and foster collaborations.

*Verizon acquired the start-up post-rebrand.