lululemon at WM Phoenix Open

With a refreshed golf roster, we brought The People’s Open spirit to life—spotlighting Min Woo Lee and hometown hero Max Homa at The Greatest Show on Grass. Over 250 lookalikes hit the course in matching fits, complete with oversized hats bearing each pro’s personal mantra, while a sky banner playfully asked, “Has anyone seen Max or Min Woo?”

The momentum continued in-store, where fans met the pros, freshened up their mullets, and competed in simulator challenges for prizes and lululemon gear.

The result? A bold, buzzworthy brand moment that made waves well beyond the green.