lululemon Dupe-Swap
Lululemon, align legging dupe-swap pop up
Roles: Creative Direction, Art Direction
Lululemon's Get Into It campaign reached its climactic finale with an experiential pop-up in Los Angeles. Attendees were given an opportunity to try on and receive their new favorite product firsthand, and the best part? It was free, kinda. Guests were invited to bring any look-alike product, known as a dupe, and could trade it in for the real deal: the lululemon Align Legging. The festivities kicked off with a dynamic influencer event, generating substantial buzz and excitement, ultimately leading to a massive turnout of thousands of eager participants ready to ditch their dupes.
