lululemon further
Led a cross-functional team to deliver a holistic global media experience for lululemon’s FURTHER ultramarathon—seamlessly integrating immersive programming, spatial design, creative executions, and product showcases featuring lululemon’s beyondfeel footwear and athlete kit. The experience amplified lululemon’s commitment to women’s holistic well-being and was meticulously executed across multiple locations, including Lake Cahuilla, the FURTHER Brand House, and the Ritz-Carlton in Palm Desert. Personalized gifting areas added a thoughtful touch, reinforcing the brand’s core values of community, trust, and confidence.
| Client: | lululemon |
| Agency: | Optimist |
| Role: | Creative Direction, Art Direction |
