Seasoned creative with extensive experience in art direction and branding, proficient in various design tools. As an empathetic leader, I’ve fostered innovative teams and developed strategic content for top brands like Amazon, lululemon, Capital One, Diageo, and Snap. Passionate about driving impactful creative strategies and staying ahead of industry trends.
Roles: Creative Direction, Art Direction
Led a cross-functional team to deliver a holistic global media experience for lululemon's FURTHER ultramarathon.
Highlights:
Showcased Commitment to Women's Support: Amplified lululemon's dedication to women's holistic well-being throughout the experience.
Seamless Integration: Merged immersive programming, spatial design, creative executions, and product showcases featuring lululemon's beyondfeel footwear and athlete's kit.
Meticulously Planned Production: Executed across diverse locations including Lake Cahuilla, FURTHER Brand House, and the Ritz Carlton in Palm Desert.
Personalized Touches: Enhanced the experience with customized gifting areas, reinforcing lululemon's core values of community, trust, and confidence.
