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lululemon FURTHER

lululemon further

Roles: Creative Direction, Art Direction

Led a cross-functional team to deliver a holistic global media experience for lululemon's FURTHER ultramarathon.

Highlights:

  • Showcased Commitment to Women's Support: Amplified lululemon's dedication to women's holistic well-being throughout the experience.

  • Seamless Integration: Merged immersive programming, spatial design, creative executions, and product showcases featuring lululemon's beyondfeel footwear and athlete's kit.

  • Meticulously Planned Production: Executed across diverse locations including Lake Cahuilla, FURTHER Brand House, and the Ritz Carlton in Palm Desert.

  • Personalized Touches: Enhanced the experience with customized gifting areas, reinforcing lululemon's core values of community, trust, and confidence.

The experience

 
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I'm Xavier Li, transforming 'impossible' to 'watch this', blending pragmatism, creativity, and goal-focused results.