Seasoned creative with extensive experience in art direction and branding, proficient in various design tools. As an empathetic leader, I’ve fostered innovative teams and developed strategic content for top brands like Amazon, lululemon, Capital One, Diageo, and Snap. Passionate about driving impactful creative strategies and staying ahead of industry trends.
Roles: Creative Direction, Art Direction, Brand Strategy, Graphic Design
As the Art Director at Berlin Cameron, I spearheaded the rebranding of OW, Optic World, a luxury eyewear reseller. My role was multifaceted, involving creative direction, art direction, brand strategy, and graphic design.
In terms of creative direction, I led the vision for OW's new brand identity, ensuring it communicated luxury, sophistication, and modernity. I guided my team to create visuals and narratives that reflected this vision, while also resonating with the target audience.
As an Art Director, I oversaw the visual elements of the rebrand. From the logo redesign to the creation of new marketing materials, I ensured every visual component was consistent with our new brand identity.
In the realm of brand strategy, I mapped out a comprehensive plan to position OW as a leader in the luxury eyewear market. I analysed market trends, consumer behaviour, and competitive landscape to create a distinctive and compelling brand proposition.
