OW

As Art Director at Berlin Cameron, I led the rebrand of OW (Optic World), a luxury eyewear reseller. My role spanned creative direction, art direction, brand strategy, and design—shaping a sophisticated new identity that positioned OW as a modern leader in the luxury market. From logo and visuals to strategic positioning, I ensured every touchpoint reflected the brand’s elevated vision and resonated with its audience.

Client: Optic World
Agency: Berlin Cameron
Role: Creative Direction, Art Direction