OW
As Art Director at Berlin Cameron, I led the rebrand of OW (Optic World), a luxury eyewear reseller. My role spanned creative direction, art direction, brand strategy, and design—shaping a sophisticated new identity that positioned OW as a modern leader in the luxury market. From logo and visuals to strategic positioning, I ensured every touchpoint reflected the brand’s elevated vision and resonated with its audience.
Client: | Optic World |
Agency: | Berlin Cameron |
Role: | Creative Direction, Art Direction |