OW

Roles: Creative Direction, Art Direction, Brand Strategy, Graphic Design

As the Art Director at Berlin Cameron, I spearheaded the rebranding of OW, Optic World, a luxury eyewear reseller. My role was multifaceted, involving creative direction, art direction, brand strategy, and graphic design.

In terms of creative direction, I led the vision for OW's new brand identity, ensuring it communicated luxury, sophistication, and modernity. I guided my team to create visuals and narratives that reflected this vision, while also resonating with the target audience.

As an Art Director, I oversaw the visual elements of the rebrand. From the logo redesign to the creation of new marketing materials, I ensured every visual component was consistent with our new brand identity.

In the realm of brand strategy, I mapped out a comprehensive plan to position OW as a leader in the luxury eyewear market. I analysed market trends, consumer behaviour, and competitive landscape to create a distinctive and compelling brand proposition.