Pharrell Williams x adidas Adistar Jellyfish

Reimagined by Pharrell Williams in collaboration with adidas, the Adistar performance running shoe evolved into an aquatic, other-worldly form. Its chunky silhouette and sculpted shell reference jellyfish anatomy, paired with a dual-density midsole designed for fluid, buoyant movement.

To extend the concept beyond the sneaker, the influencer seeding kit was delivered during Paris Fashion Week, leaning fully into the metaphor. The shoe arrived inside a tongue-in-cheek jellyfish sting relief kit, complete with familiar first-aid elements like first aid instructions and a sting remover, reimagined as artifacts from the Jellyfish universe. The packaging functioned as world-building, with every material, label, and structural detail treated with the same intentionality as the product itself.