My First Galaxy
As Senior Art Director at Taylor Strategy, I led the creative direction for Samsung’s My First Galaxy, an internal initiative aimed at closing the digital literacy gap. I oversaw art direction, UI/UX design, and collaborated closely with creative, UX, and tech teams to deliver a user-friendly app that blended aesthetic clarity with smart functionality—an innovative solution shaped by my vision at every stage.
| Client: | Samsung |
| Agency: | Taylor |
| Role: | Creative Direction, Art Direction, UI/UX |
