Samsung, My First Galaxy app

Roles: Creative Direction, Art Direction, UI/UX Design

As the Senior Art Director at Taylor Strategy, I led the creative direction for Samsung's My First Galaxy, an internal research initiative designed to bridge the digital literacy gap. I took the reins on art direction, UI/UX design, and strategized closely with creative, UX, and technology teams.

We worked synergistically to deliver a user-friendly app that combined aesthetic appeal with cutting-edge technology. My role encompassed leading the creative vision while fostering an enriching collaborative environment. The end product was more than just an app—it was an innovative digital literacy solution that embodied my creative touchpoints at every stage.