SF Giants
SF Giants
Roles: Art Direction, Video Editing, Animation
The SF Giants' digital community, with 3.2 million Facebook followers, is highly significant.
Our videos showcase various experiences fans have at Giants games, categorized as Sunday games, date nights, work week games, and Orange Fridays—a unique Giants tradition or event. These videos capture the essence of classic American pastimes, offer fun dating ideas, provide an outlet to unwind after work, and highlight special activities on Fridays.
For Sunday games, we encapsulated the camaraderie and joy of enjoying baseball with loved ones. During date nights, we portrayed the games as an exciting alternative for couples. For work week games, we framed them as a fun way to unwind post-work. Lastly, the unique tradition of Orange Fridays was highlighted, showcasing all the special activities that make it a fan favorite.
As a Digital Art Director, I craft these videos with a team of copywriters and video editors to be interactive, integrating user engagement features that allowed fans to have a personalized experience.
Social Content
In addition to the digital campaign, our team and I conceptualized, designed, and executed Out-of-Home (OOH) advertisements. We focused on creating compelling visuals, strategically placing them in high-traffic areas, and consistently monitoring their performance for optimization.
OOH
