SF Giants

With over 3.2 million Facebook followers, the SF Giants’ digital community is a major force. As Digital Art Director, I helped create engaging video content that brought game-day experiences to life—whether it was Sunday family outings, date nights, midweek escapes, or the fan-favorite Orange Fridays. Each video captured the spirit of these moments while incorporating interactive elements to deepen fan engagement and personalization.

Client: SF Giants
Agency: Baker Street Advertising
Role: Video Editing, Graphic Design

In addition to the digital campaign, our team and I conceptualized, designed, and executed Out-of-Home (OOH) advertisements. We focused on creating compelling visuals, strategically placing them in high-traffic areas, and consistently monitoring their performance for optimization.