smart #5 World Premiere
At sunset in Byron Bay, guests are introduced to the creative platform “Trust your guts. Your brain will follow” and handed lanterns for a journey into the dark forest. As they walk, light installations brighten, leading them to the reveal of the Smart #5, emphasizing exploration and presence. The event culminates with a presentation of the car’s features, including a mobile cinema showcasing Australia’s outback, aligning the vehicle with adventure and discovery.
| Client: | smart Europe |
| Agency: | Optimist |
| Role: | Creative Direction, Art Direction |
