Smirnoff
Smirnoff, Diageo
Roles: Creative Direction, Art Direction
As a Senior Art Director, I played a pivotal role in the collaborative project of announcing Kaley Cuoco's partnership with Smirnoff. Alongside the strategy team, we conceptualized '21 Questions with Kaley Cuoco,' a digital campaign that spotlighted Kaley's vibrant personality.
The project required coordination with multiple stakeholders: client teams, talent agencies, and our in-house creative and production units. I ensured our creative direction aligned with Smirnoff's brand identity and authentically captured Kaley's character.
In my role as art director, I oversaw visual aesthetics, collaborated on motion graphics, and coordinated with the production team for smooth execution. This project showcased the value of teamwork and the essential role of an art director in realizing a successful partnership announcement.
