Snap AR
Snap ar
Roles: Creative Direction, Social
As an original pioneer in social media, Snap Inc has been instrumental in introducing Augmented Reality (AR) into our daily lives. With Snap AR, they've made strides in making AR mainstream, providing creators with tools to enhance the Snapchat ecosystem with unique AR experiences. As the first in the space, Snap Inc continues to lead the AR revolution.
Our strategic approach to presenting the Snap AR platform on social media was multifaceted and driven by creativity. We understood that to effectively showcase a platform so deeply rooted in creative expression, our campaigns needed to be equally inventive. This led us to leverage diverse narratives that resonated with our wide audience base.
The ESPN partnerships, for instance, demonstrated the powerful intersection of sports, social media, and AR technology, creating a unique and engaging experience for fans during college football season.
ESPN partnership
Similarly, the Snap Annual Lens Fest award show used AR technology to celebrate the best in AR creativity, and our day-to-day content consistently pushed the boundaries of what's possible with AR on social platforms.
Lens Fest Awards 2021
Joined forces with LEGO to transform London's SoHo landmarks into dynamic, interactive AR playgrounds in celebration of LEGO's 90th anniversary. Utilizing Snap's City Landmarker technology, the partnership launched an innovative AR Lens that allows users to build life-sized LEGO creations, such as fairgrounds and roller coasters, right onto the cityscape of Central London
LEGO partnership
By presenting Snap AR on social media in a strategic and creative way, we successfully amplified its reach, showcased its capabilities, and positioned it as a pioneering platform for AR creators. In doing so, we ignited conversations, spurred creative innovation, and established Snap AR as an integral tool for the future of social media experiences.
