Snap Pixy
Snap Pixy
Roles: Creative Direction, Social
Snap Pixy is a friendly flying camera introduced by Snap, the company behind Snapchat. As a pocket-sized, free-flying sidekick, Pixy is designed for capturing moments from a new perspective. It can be easily controlled with a simple tap of a button, allowing it to fly in four preset flight paths. Pixy can float, orbit, and follow wherever the user leads, without the need for a controller or any setup. Moreover, Pixy lands gently in the user's hand at the end of the flight.
In April 2023, Pixy was officially launched. The introduction was made on stage by Snap's CEO, Evan Spiegel.
Product Launch in April 2022 during SPS
As the creative lead on the social side for Snap Pixy, a friendly flying camera by Snap, I play an integral role in defining the social look and feel of the product. I work closely with our internal team, client team, and a network of creators to ensure that our visual direction, messaging, and overall branding not only aligns with our company's vision, but also resonates with our target audience.
Social Look and Feel
In the arena of creator testing, I collaborate with influencers and creators who use Pixy and provide valuable feedback. This interaction is crucial as it helps us refine the product, identify potential enhancements, and ensure it meets the needs of its users.
Creator Partnerships
Being responsible for the creative strategy, I guide the overall creative direction of the Pixy social campaigns. I ensure all creative assets, from social media posts to email campaigns, are cohesive and effectively communicate Pixy's value.
Creative Strategy
Email Strategy
The creative content we developed in collaboration with creators was proudly displayed in prominent locations like Times Square and Paris. This strategic placement helped us capture the attention of a diverse global audience and stir up excitement around Pixy.
