Snap Pixy

Launching a physical tech product is a deeply collaborative effort that requires tight integration across teams. At 1000heads, the embedded social team at Snap, I helped lead the social launch of Snap Pixy by shaping its visual identity, collaborating with creators for real-world feedback and content, contributing to the overarching creative strategy, and producing social assets across platforms. Pixy is Snap’s pocket-sized, free-flying camera designed to capture everyday moments through preset flight paths, offering a hands-free way to create from new perspectives.

  
    Client:
    Snap
  
    Agency:
    1000Heads
  
    Role:
    Creative Direction, Art Direction

Product Launch in April 2022 during SPS

In April 2023, Pixy was officially launched. The introduction was made on stage by Snap's CEO, Evan Spiegel.

Bringing Snap Pixy to Life Through Social-First Creative

Turning Creator Feedback into Product Insights for Pixy

Crafting Strategic Messaging Across Pixy’s Social and Digital Channels

Creative Strategy

Being responsible for the creative strategy, I guide the overall creative direction of the Pixy social campaigns. I ensure all creative assets, from social media posts to email campaigns, are cohesive and effectively communicate Pixy's value.