Snap Spectacles
(AR wearable)
Spectacles by Snap are a cutting-edge line of eyewear specifically designed to capture videos for Snapchat. The latest iteration of Spectacles represents the world's first pair of glasses that offer augmented reality experiences. In my capacity as the creative lead at 1000heads, Snap's social agency, I led the creative direction for social content creation, new product launches, and campaign creative directions in partnership with internal teams, AR creators, and clients.
| Client: | Snap |
| Agency: | 1000Heads |
| Role: | Creative Direction, Art Direction |
Snap Spectacles x LA Rams Partnership
At Snap’s Partner Summit, the 3rd-gen Spectacles were unveiled—AR glasses not yet available to the public but offered to select creators for exploration. Snap tapped us, in partnership with French AR studio immersiv.io, to create an immersive fan experience for the Los Angeles Rams.
The result was the LA Rams Mini-Game—a Spectacles-exclusive AR lens where fans catch passes from a life-size Matthew Stafford using advanced hand-tracking. Debuted at the House of Rams pre-game event and VIP suites, the experience put fans at the center, inviting them to play, compete, and capture moments alongside their favorite player.
New Feature Debut
Connected Lenses feature debut during Snap Partnership Summit
Creator Collaborations
To build brand awareness, we aim to position Snap Spectacles as a trusted ally for creators shaping the future—establishing the brand as a symbol of innovation and credibility.
Collaboration is at the core of this mission. By partnering closely with creators and industry leaders, we’re co-creating an AR-powered world driven by shared vision and collective creativity.