Chicago Street Comes to TTD Palooza 26
For The Trade Desk Palooza 2026, we transformed 580,000 square feet of convention space into a large-scale Chicago-inspired experience for more than 3,000 employees. As Associate Creative Director, I helped shape the visual identity and supported the hands-on print production across two distinct evening events.
On Day One, a 300,000-square-foot hall was reimagined as an urban streetscape, featuring a recreation of the Magnificent Mile, a tribute to the historic Chicago Theatre marquee, and nods to other iconic city landmarks. Day Two shifted into a 280,000-square-foot sports-themed celebration, drawing inspiration from Wrigley Field through elements like its signature ivy walls and scoreboard.
Throughout the project, I worked closely across creative, production, and vendor teams to help carry the vision through to execution, supporting the process from design development and print production to client reviews, team coordination, and fabrication communication.
| Client: | The Trade Desk |
| Agency: | Dorothy |
| Role: | Creative Direction, Art Direction |
